Thomas Harris Essays - Hannibal Lecter, Hannibal, Thomas Harris

Thomas Harris Thomas Harris is a man with numerous tallents, an a sharp intrest recorded as a hard copy. He earned a significant in English, he has composed for some papers and is generally known for his second book which turned into a significant movie winning 5 Academy Awards for Best Picture , Best Actress, Best Actor, Best Director and Best Adapted Screen Play, Silence of the Lambs. Harris was conceived in Jackson Tennessee in 1940 He wanted to peruse, he moved to Rich Mississippi at a youthful age so his dad could persue a cultivating carrer. He got hitched yet was separated in the 1960's, by then he had one youngster. A little girl byt he name of Anne. Now Harris moved to New York to turned into an essayist for the Harold Tribune as a police correspondent. He composed minor articles for magazines. In spite of the fact that he found the police work to be exhausting it presented him to the police enviironement which he utilizes in his books. His first novel was wrote in 1975, it was about psychological militants who utilize the Goodyear Blimp to attempt to bomb the Super Bowl. Harris and two other colleagues thought of the thought for the story yet Harris dominated and completed the novel. The tale turned into a succsesfull film and a notional success. Thomas dedicated the majority of his time now to composing, he composes with such detail that it took him untill 1981 for him to discharge his next book. One reason Harris' books do so well is a result of his tender loving care, he spends numerous years reaserching a subject before he composes a novel about it. His subsequent book, Red Mythical beast was the principal book in a progression of three phycological spine chillers in which you are taken in to the psyche of an exceptional known as Hannibal the Barbarian Lecter. The following book is by a long shot his generally celebrated and is named Quiet of the Lambs. This epic is about a FBI specialist attempting to discover an executioner by the name of Buffalo Bill, she needs to air out the brain of Hannibal Lecter so as to discover him. His third book Hannibal,is about the chase for the long time got away from executioner Hannibal the Cannible Lecter. Harris presently dwelled in a considerable lot of his homes situated in Rich Mississippi, Long Island NY, and Miami Flordia.

This Is Water Reaction Free Essays

Analysis and response to David Foster Wallace’s â€Å"This is Water† This discourse was clear and direct to the point, particularly the two stories David told. He didn't compel his thoughts; he simply clarified his acknowledge and recommended activities. It is the manner by which he said it however, that made me need to hear him out additional. We will compose a custom exposition test on This Is Water Reaction or then again any comparative subject just for you Request Now I sthrongly concur with the recommendation of removing the spotlight from ourselves and our setbacks and pointing it towards different things and individuals we experience. A few people are extremely egocentric to think about others and their issues (which are likely more regrettable than theirs). This sort of narcissistic reasoning influences our disposition in a manner where it might hose our bliss. His discourse raised my mindfulness on the haughtiness of certain individuals, and of mine also on occasion. He discussed figuring out how to think, figuring out how to control what you think. I feel that that is a stage near being an increasingly constructive and cheerful individual. On the off chance that you submit yourself to cynicism, it will demolish you. We have options; it’s simply a question of making the correct one for you as well as for everybody included. What struck me the most was what he called the Capital T†Truth which is the thing that issues †life before death. His message was to not adhere to a routine since you fear change. Try not to be dull, be alive. The significant exercise I took from his discourse was to appreciate each experience life offers us to benefit as much as possible from our lives as opposed to living in the fast track which will make us overlook what and how things occurred. Our lives are restricted thus we shouldn’t make its least by stressing over incidents and inconveniences. On the off chance that we do, at that point that is genuinely an actual existence squandered. Instructions to refer to This Is Water Reaction, Papers

PHQ-9 Patient Healthcare Questionnaire for Depression

PHQ-9 Patient Healthcare Questionnaire for Depression Depression Diagnosis Print All About the PHQ-9: Patient Healthcare Questionnaire for Depression Components, Scoring, and Accuracy By Esther Heerema, MSW facebook twitter linkedin Esther Heerema, MSW, shares practical tips gained from working with hundreds of people whose lives are touched by Alzheimers disease and other kinds of dementia. Learn about our editorial policy Esther Heerema, MSW Medically reviewed by Medically reviewed by Claudia Chaves, MD on September 20, 2017 Claudia Chaves, MD, is board-certified in cerebrovascular disease and neurology with a subspecialty certification in vascular neurology. Learn about our Medical Review Board Claudia Chaves, MD Updated on July 15, 2018 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids laflor/Getty Images The PHQ-9 is one module of the larger Patient Health Questionnaire, an assessment that patients can complete to screen for mental health conditions. The PHQ-9 screens specifically for signs or symptoms of depression, and its nine short and simple questions are built  on the criteria for depression that were identified in the Diagnostic and Statistical Manual of Mental Disorders, 4th edition (DSM-IV). The PHQ-9 evaluates the following areas: Loss of interest and  pleasure in doing thingsFeeling depressed or hopelessDifficulty with sleeping (either sleeping too much, falling asleep, or staying asleep)Feeling fatigue or lacking  energyOvereating or loss of appetiteFeeling like a failure or that you have disappointed your  family or yourselfDifficulty concentrating, such as when youre watching television or reading the newsMoving or speaking so slowly, or the oppositeâ€"speaking so quickly and being fidgetyThinking youd be better off dead, or wishing you could hurt yourself somehow For each statement, the person is asked how often they have experienced that issue in the last two weeks: not at all, several days, more than half of the days, or almost all of the days. This  10th question is answered if any of the above statements are answered with a yes: How hard is it for you to do your work, take care of things at home, or get along with others? Answer choices are: not at all, somewhat difficult, very difficult or extremely difficult. Scoring Scoring for each statement is as follows: Not at all: 0Several days: 1More than half of the days: 2Almost all of the days: 3 The total score for the nine questions is added up and can range from 0 to 27. A score of greater than 20 indicates a  major depression  (severe) where a combination of antidepressant medication  and psychotherapy (therapeutic counseling) would be indicated. Scoring between 15 and 19 indicates  major depression (moderately severe), where either antidepressant medications or psychotherapy would likely be appropriate. Scoring between 10 and 14 suggests a range of possibilities between minor depression, dysthymia and major depression (mild). Indicated  responses for this scoring range include an antidepressant medication or psychotherapy. For some people in this range, a response of watching and waiting may also be appropriate. A score between  5 and 9 indicates mild symptoms of depression which would require education about depression, directions to call if symptoms increase, and a re-evaluation in one month. Who Developed the PHQ-9? The PHQ-9 is one section of the more comprehensive Patient Health Questionnaire. The Patient Health Questionnaire was designed by Robert L. Spitzer,  Janet BW Williams, Kurt Kroenke, and their colleagues at Columbia University.  It was developed in 2001 in order to help identify mental health issues such as depression and anxiety that may be causing or increasing some physical health concerns. Accuracy Multiple research studies have evaluated the reliability (consistency) and validity (accuracy) of the PHQ-9. The results have repeatedly demonstrated that the PHQ-9 is an effective way to measure depression. Studies have verified that the PHQ-9 accurately identifies the presence of depression, as well as  measures the severity of depression. Populations that were studied to evaluate the PHQ-9s effectiveness include women at a general internal medicine clinic, patients at a family practice, and women at an obstetrics clinic, as well as in individuals with epilepsy, migraines, diabetes, coronary heart disease, spinal cord injuries, multiple sclerosis, cancer, cognitive impairment, HIV and glaucoma, to name a few. The PHQ-9 has also been studied across the ages of adolescents, middle-aged adults, and older adults. Some studies have also looked at how well the PHQ-9 detects and measures depression in other languages, countries, and cultures,  including Spanish and British sign language,  as well as rural China, Nepal, Japan, Germany and Uganda. Research results have demonstrated that the PHQ-9 is an accurate measure of depression across several languages, countries, and cultures. Additionally, one study found that the PHQ-9 can be administered over the phone and will provide fairly accurate results. This may be beneficial in following up with people who are unable or unwilling to come to an onsite appointment. Uses The PHQ-9 is an assessment that is often included as part of a more comprehensive assessment. For example, it is a required quarterly test as part of the Minimum Data Set that the Centers for Medicare and Medicaid require for all nursing home residents. The PHQ-9 is a typical test included in a standard physical exam conducted by a primary care physician to help in assessing the patient. It may also be part of a complete psychiatric screening process that evaluates all areas of mental health. Why Is Evaluating Depression so Important? Depression can manifest itself in several ways. In addition to the typical sadness and hopeless feelings it can create, depression also can contribute to many physical symptoms that drive people to seek medical care. Its important to identify the root cause of the physical complaints, and while many times, there is a medical reason for the symptoms that are present, at other times, those symptoms are more related to a mental health condition, such as depression or anxiety. Correctly identifying these factors leads to more effective treatment. Depression is one of the more treatable mental health conditions, either with psychotherapy (counseling), medications (antidepressants), or a combination of both. Healthcare professionals are providing quality care to their patients  when they adequately address the whole person, including the mental health component. Treating an underlying (or overt) depression can improve quality of life, as well as potentially save financial resources that may be incorrectly directed towards treating physical issues instead of mental health concerns. A Word From Verywell The PHQ-9 is a test that can be self-administered. Its short, taking just a couple of minutes to complete. Its free,  and its been shown to be effective in multiple settings and situations. It also does not require significant training to administer or score, making it a simple and effective way to evaluate depression. Identifying depression is an important step in effectively treating the whole person. The PHQ-9 is an accurate  measure of depression, accomplishing this task both quickly and easily. The 7 Best Online Help Resources for Depression

The Religious Convictions Of The Puritans - 1170 Words

The Puritans were a group of people from England who settled the New World (1) called America after the year of 1630. They went to America to be free to practice their religion without being persecuted because their beliefs were opposing the catholic’ one. The difference was that the Puritans tried harder to enforce the Ten Commandments but Americans were influenced by the moral, ethical, and religious convictions of the Puritans. The Puritans’ life was very hard in England so that they focused the most on the religion which helped them to have much their self-discipline. When someone committed a sin, the church was rather harsh and severe in its punishment and the community treated sinners badly. The church did not tolerate profanation on†¦show more content†¦This animosity made the colonization of America by the Puritans a welcome idea for everybody involved. Winthrop thus joined the Massachusetts Bay Colony as its leader, or governor, and agreed to settle in the Massachusetts Bay area. Eventually, twenty thousand settlers came to the colony in the 1630s, where Winthrop spent the rest of his life. During his time in Massachusetts, he was an extremely well-respected religious leader and sermon writer. Political issue through the religion Puritan political influence had largely disappeared in Massachusetts by the end of the 17th century, but attitudes associated with it still remained. The Puritans, succeed to the Calvinist tradition, had emphasized that suffering was necessary to redeem oneself from original sin and that hard work not only produces wealth, but strong moral character. Those who did not devote themselves to hard work were in mortal danger of falling into evil ways. The debates about religion and politics are often more divisive than illuminating. While Secularists point to a wall of separation between church and state, many conservatives act as though, and the Founding Fathers were apostles in knee britches. At the heart of the American experiment lies the God of what Benjamin Franklin called â€Å"public religion,† (2). God who invests all human beings with inalienable rights while protecting private religion from government interference. It is a great Ameri can balancing act, andShow MoreRelatedJohn Winthrop And Roger Williams889 Words   |  4 Pagessettlers of the American colonies were seeking to escape religious persecution, as well as to find a place to freely develop and expand their religious convictions. Despite sharing common English heritage as well as branching from the Anglican and Catholic church, religious views on liturgy and deontological ethics differed greatly amongst the settlers. This can be seen in the works of John Winthrop and Roger Williams. While both men’s religious beliefs stemmed from the same roots, each held differentRead MoreReligion Shaping America Essay895 Words   |  4 Pagesmovements reflecting the christian ideals of truth, life without sin, and altruism, or good works. Lastly, religious liberty is a major campaign so trite that one will find religious tolerance laws in every state as well as various religious tolerance groups with ease. Patently, the rudiments of religion are responsible f or shaping the world we live and enjoy today. The absence of religious tolerance that pushed colonists from Europe to the newly founded England colonies sprang from the belief,Read MoreMary Rowlandsons Captivity Narrative Essay1154 Words   |  5 PagesThe Puritans played a large role in early American history and society. Most Puritans escaped the tyrannical rule in England to gain religious freedom in America, which helped create an early American society. Not only did the Puritans help form the early American society and religion, they also contributed to the earliest stories and narratives to help create a rich literary history for America. Puritan literature has helped many scholars and readers learn about early American history. One ofRead MoreNathaniel Hawthorne s The Scarlet Letter977 Words   |  4 PagesNathaniel Hawthorne’s disdain towards his own ancestry’s history. The highly Puritan thinking of the time led to many persecutions, particularly of women who behaved differently from what was expect ed of them by the patriarchal society. Nathaniel Hawthorne’s ancestors led such persecutions. William Hathorne, who arrived in Salem, Massachusetts in 1630, was a magistrate who persecuted Quakers, while John Hathorne was a Puritan judge who tried and condemned many Salem witches in the 1690s. Nathaniel HawthorneRead MoreCarol Karlsen s The Devil1692 Words   |  7 Pagesthe â€Å"witch† in colonial New England. During the early colonial period, pilgrims lived in a male-dominated society and the classical witch hunts were conducted in an attempt to maintain this societal structure. Since these hunts were placed under a religious guise, it was simple for these individuals to act as if they were maintaining the safety and justice of society. Karlsen explains that in many instances, women who were labelled as witches were often females that had managed to acquire great economicRead MorePuritans And The Salem Witch Trials978 Words   |  4 PagesIntroduction Puritans had many beliefs that affected the Salem Witch Trials, these were based on how the attendance or lack of attendance of the church, how people should behave, social class, and the way the government should be handled. Puritans were English Protestants that came to America in 1630. They sought to reform the Church of England. When they first came to America they settled at Salem, Massachusetts. The main reason the Puritan’s came to Salem was for freedom of religion which theyRead MoreThe Causes And Results Of Bacon s Rebellion1499 Words   |  6 Pagesforming a theocracy. Furthermore, the theocratic society engendered the Massachusetts Puritans more freedom of worship than in England. John Winthrop, the owner of the Massachusetts Bay Company, dominated the colonial politics without a permission of the English government. The two distinct points of views by England and Massachusetts were supposed to occur because the Puritans were discontented with the religious laws of England at first, and they emigrated from England to the North America. 4. RobertRead MorePuritans, Quakers, And Witchcraft1416 Words   |  6 PagesFaith LePage HIS 201-112 Professor Newsum 10 November 2014 Puritans, Quakers, and Witchcraft Seventeenth and eighteenth century Puritans arrived in the new world; their morality structured the disciplinary actions toward Quakers, those who were considered witches, and Puritans alike throughout the Massachusetts Bay colony. Puritans Structure and new world have three significant events and one leading man. Puritans on the Mayflower traveling to the Massachusetts Bay colony were led by John WinthropRead MoreColonial New England Ideologies And Religious Beliefs1439 Words   |  6 Pageswere strictly religious in their puritan beliefs. Clergymen were highly educated and forced religious practices in the name of being righteous and holy. Conformity to religion was not considered a rational choice to those that were forced unto American soil and forced to live a way of life so different than their own. Enslaved Africans brought with them their own religious, marriage and funeral, and medicinal practices. These practices prompted radical puritans to fear these religious traditions thatRead MoreEssay on The Threat of Anne Hutchinson1318 Words   |  6 Pagesbeen seen as a woman who paved the way for religious freedom. She was a great leader in the cause for religious toleration in America and the advancement of women in society. Anne Hutchinson was a magnetic woman of extraordinary talent and intellect as well as a woman who quickly gained respect among Bostons women as a midwife, healer, and spiritual counselor (AP, p. 92). Although Hutchinson is documented to have been banished as a religious dissenter, the real motive for her persecution

Differences in Perception in Children with ADHD Essay example

Differences in Perception in Children with ADHD ADHD children seem to always be in motion. They can find it hard to complete tasks they ¡Ã‚ ¦ve begun and planning ahead is difficult. These children occasionally appear to be oblivious to what takes place around them. Then there are other days when these children appear to behave just fine, apparently unaffected by the disorder. This can pose a problem for the affected youngsters as it leads others to think that the ADHD children can readily control these behaviors. ADHD is non-discriminating. Faced with constant turmoil and commotion in their lives, these affected children are from many diverse backgrounds (Attention Deficit Hyperactivity Disorder 42). Ethnicity and cultural†¦show more content†¦Although this condition is very prevalent it is also considered to be very treatable (Bussing 233). In the United States, the doctors diagnose ADHD more frequently than do other doctors anywhere else in world. There are specific behavioral characteristics must be observed for a medical professional to diagnose ADHD. These characteristics are as follows: „ « Inattention: Those affected by this disorder have a hard time keeping their minds focused on the task before them. „ « Impulsively: These children act before considering the consequences; this could be dangerous as they may run into the street before looking for oncoming traffic. They may call out unacceptable comments in the classroom, interrupt others conversations and can be extraordinarily awkward or accident-prone. „ « Hyperactivity: The affected children appear to be in almost continual motion, as if  ¡Ã‚ §driven by a motor. ¡Ã‚ ¨ At school, they can ¡Ã‚ ¦t seem to sit still; they wiggle and move restlessly at their desks. Often, these children will roam around the classroom, touching things, disturbing the other children and the teacher, make unnecessary noise and talk excessively (Encarta 98 Encyclopedia) Children afflicted with ADHD face numerous educational, developmental and social challenges. African American children with ADHD must also cope with different language characteristics, communication styles and varied cultural factors (Wright). The child ¡Ã‚ ¦s familyShow MoreRelatedEffects Of Obesity On Children s Behavior997 Words   |  4 Pages Another popular ideology, which has contributed a profound portion towards this issue, ultimately holds that sugar and artificial sweeteners contribute to ADHD. Throughout the decades, many parents have suggested that sugar, as well as other sweeteners; have major effects on their children’s behavior. Hyperactivity in children, which was also stated to impact their attentiveness, seemed to be the main concern among parents regarding their children’s acute consumption of high levels of sugars orRead MoreAdhd Case Study861 Words   |  4 PagesFocus Techniques for ADHD Attention Deficit/ hyperactivity Disorder (ADHD) is a chronic mental health disorder with distinct behavioral manifestations in childhood, adolescence, and adulthood (Barkley, 1997; Barkley, Fischer, Smallish, Fletcher, 2002). Many sources state that the prevalence in ADHD is about 3% to 7.5% in school-aged children (Fischer, Barkley, Smallish, Fletcher, 2005). Most current studies from 1995 to 2006 estimate that the worldwide prevalence is about 5% and that these studiesRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1664 Words   |  7 Pagesdisorder. ADHD is a difficult obstacle to overcome, but is not impossible. Many people are diagnosed with this disorder every day. It affects more than three percent of American children. Common symptoms include Inattention, Hyperactivity, and Impulsivity. The causes are not completely clear, there have many things that have been linked to the disorder. There are many treatments that help deal with everyday activities with ADH D such as counseling, medication, diet and exercise plans. Children withRead More ADHD Medication and Children Essay1429 Words   |  6 Pagesthe symptoms of a child diagnosed with ADHD. Though there isn’t a test to determine whether or not a child has ADHD many psychiatrists are quick to incline that the child may have this behavioral disorder even though they could just be acting like children. Not only are psychiatrists too quick to diagnose they’re also quick to prescribe medications that have high risks of causing behavioral changes and disruption of the chemical balance within the brain. Children under the age of twelve should neverRead MoreEssay on Too Much, Too Soon1146 Words   |  5 PagesChildren are full of energy naturally, but there are some people who determined this to be a problem. According to Julian Haber, â€Å"More than 90 percent of methylphenidate (Ritalin) is produced and prescribed for children and adolescents with Attention Deficit Hyperac tivity Disorder† (2). Doctors, teachers, and parents who support this medication claim that it helps children focus their energy and stay task oriented. However, they should also take a close look at possible long term effects this typeRead MoreAttention Deficit Disorder ( Adhd )1669 Words   |  7 PagesHyperactivity Disorder (ADHD), is a condition affecting many children, adolescents and adults (Resnick, 2005). ADHD manifests itself through behaviors of hyperactivity, impulsivity, inattention and a lack of stick-to-itiveness (Resnick). Initially, researchers believed ADHD impacted children throughout their young lives and subsided around puberty (Kern, Rasmussen, Byrd Wittschen, 1999). By the late 20th century, researchers have discovered that 30-70 percent of children diagnosed with ADHD experience recurringRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pageshyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this can have a negative impact on the individual in different ways. It can make the child feel alone, incompetent, and powerless and those that don’t understand this behavior only intensified their struggle. Family and schools have a major impact on the life of a child suffering with ADHD. Parents who are helpfulRead MoreChildren With Attention Deficit Hyperactivity Disorder1525 Words   |  7 Pageslunch. Unfortunately, children with attention deficit hyperactivity disorder (ADHD) don’t have it so easy. Daily life in and outside of the classroom can be extremely difficult for such children; however, there are ways to help. The drug Ritalin helps elementary aged male children with ADHD improve test scores by allowing them to focus in the classroom and concentrate on schoolwork (Bronson). Not using a stimulant like Ritalin has negative consequences for children with ADHD. Although they may beRead MoreTreatment Of Symptoms Associated With Adhd983 Words   |  4 Pageswith ADHD are behavioral therapy and pharmacotherapeutic medication regimens. While both methods have been shown to produce positive outcomes  ²individually, the American Academy of Pediatrics recommends a combination of both methods when treating symptoms. Pelham, Burrows-MacLean, Gnagy, Fabiano, Coles, Tresco, Chacko, Wymbs, Wienke, Walker, Hoffman (2005) examined the effect of transdermal methylphenidate treatment combined with behavioral modification methods on ADHD-symptomatic children. Read MoreThe Etiology Of The Disorder963 Words   |  4 Pagesthat play a role in the development of the disorder. They include biological factors, psychological factors, and social factors (American Academy of Child and Adolescent Psychiatry, 2009). Biological factors include having a parent with a history of ADHD, ODD, or Conduct Disorder (CD), a parent with a mood disorder such as depression or bipolar disorder, parent has a problem with drinking or substance abuse, there is a brain-chemical imbalance, exposure to toxins, and poor nutrition (2009). Psychological

Natureview Free Essays

These new manufacturers must pay a $10,slotting fee channel also requires each manufacture to contribute funds a minimum of every 3 months for cooperative weekly trade promotions that average $8,000 nationally per ad, per retailer chain. This fee is in addition to any advertising expenditures that the manufacture may have. If the manufacture product continuously does not make a profit for the retailers, it can be pulled from the channel. We will write a custom essay sample on Natureview or any similar topic only for you Order Now The Manufacture would then have to repay the slotting fee when applying for re-entry. Because of the multiple fees and uncertainty, this channel provides the most risk for smaller manufacture but also provides a high level of potential. Nature Stores Channel Unlike the supermarket chain, the nature store channel is friendly to small manufactures whose funds are lacking. The only one-time SKU fee for new manufactures in this channel is a allocation of one complementary case of product for every new SKU in the first year. This would usually equate to being less than the supermarket channel slotting fee. Along with this fee, manufactures will often use sales brokers to attract retailers. These brokers charge about 4% of manufacture sales in the yogurt category. In this channels distribution, there are 5 steps a product goes through. First the product is manufactured by the manufacture and then is sold to natural foods wholesalers. Then it is sold to distributors who do bulk breaking and then sell and deliver to the retailers who sell to the final consumer. Generally in this channel, prices are usually higher since the niche target consumers are less price sensitive. An z and a jazz cup of yogurt go for $0. 8 and $3. 19, while a z cumulating can sell for $3. 35. Even though this channel is small and generally more expensive it is growing 7 times faster than the supermarket and offers continued potential for small manufactures such as Nature view. Strength On huge strength for Interview Farms is their products shelf life. Because Inattentiveness organic, natural ingredients with now growth hormones, their yogurt stays fresh up to 50 days. This is huge considering that the completion’s product only stays fresh for 30 days. This means there will be less product loss and thus the cost f goods sold will be lower. Interview also has a strong reputation based on quality, taste and natural ingredients. This will help Interview when introducing any new product consumers will be more willing to try it. This reputation is one of the reasons why Interview has strong relationships with nature store retailers. This relationship entitles Interview to be able to work with the retailers to try and sell the product more efficiently and thus increase profit and most likely sales. Weakness Interview is a small manufacture. It has limited funds to which it can use to emigrating decisions. Thus, marketers for Interview must take this in mind when creating strategic marketing plan. Also because Interview is small, their revenues are generally low. This affects Interviews abilities to attain valuation amongst venture capital firms. Noteworthiness of Interview is that their current strategy is not very flexible. It is based for denature store channel. Thus if Interview decides to expand to the supermarket channel, they williwaw to revise their entire marketing strategy. Opportunity The organic food market is expected to grow tremendously over the next few years due congressing consumer interest. This will create new opportunities for product line extensions rooter new product launches. The rise to organic foods is also why Interview an opportunity to disadvantage of this and expand their product offering and thus revenues. Threats Competition is by far Interviews biggest threat. Companies such as Horizon Organic and Brown Cow in the nature store channel are competing directly with Interview to gain a strangle hold in the organic yogurt industry. There is also competition from national brands such as Daemon and Haploid who are rumored to be launching their own organic yogurt. Another huge threat is the possibility of nature store channel retailers increasing the demand on logistics and technology criteria. If these retailers begin demanding the use of scanning devices and automated inventory tracking systems, Interview will be hard-pressed to find the funds necessary to facilitate those demands. Financial Analyses Interviews revenues are not that bad since they do hove 24%market share to lead their competitors. However the advertising and sales expenses seem to be a little when compared to the gross profit. This is the main reason why the final net income is Just 2%of revenue. If Interview wants to gain more profits they will have to find ways to reduce expenses or increase revenue, which is the logical option since Interview wants to increase revenues to $20 million by the end of 2001. Organizational Objectives 2001 fiscal year This objective is largely due to necessity. Interview farms must be able to meet this objective if they can attain validation for venture capital firms to invest and infuse them with funds that can be used toward strategic investments. If this objective was not met Interview would have no choice but to consider being part of an acquisition. Alternatives/Options regions Option 1 is that Interview expands into the supermarket channel with 6 SKU of theist product size. This expansion will cover the west and the northeast regions. Expansion in to the west region will include the top 9 retail chains, while the northeast region will include the topple retail chains. This will equate to 20 total retail chains. The main reason why the z product was chosen for this option is because it represents a large part of the target group. The z size is the most popular and thus offers the best potential. In fact this whole option offers great potential. Expected sales are at $25. 9 million from this option alone. By choosing this option Interview will be able to gain a first move advantage on their organic yogurt competitors. Getting your foot first in the door means you will have a heads up on the market by the time the competition arrives. This is crucial for success. This option is expected to get the most unit sales out of all the options. It is expected to get 35 million units sold to receive revenue of $25. 9 million. When that is added with Interviews current revenue of $million, it will equate to $38. 9 million, well over the $million objective. Advantages Sigh potential for increased revenue Consumers in EN and W region rearmost likely to purchase organic Expected 1. 5% market share after 1st year (35 million unit sales) Disadvantages Sigh risk will increase by for sales staff,$120,OHO formatting staff Direct competition with national brands (Daemon, Haploid) This option seems to give the most potential. However it also has a lot of risks and cost associated with it. The only way this would be a liable investment would be if some of the risks were abolished. Otherwise this option seems to be too expensive and risky to pursue. Option 2: Expand into the supermarket channel with 4 SKU of jazz yogurt in all regions Like option 1, option 2 also has Interview expand their product into the supermarket channel. However unlike option 1, option 2 has Interview expand with 4 SKU of not z but the jazz of yogurt. The reasoning behind this is that there will be less competition in the category’s and that the profit margin for jazz option is 63% versus 51% for the z. It is expected that a sales volume of 5. 5 million units will be sold in the first year. This will bring revenues from this opt ion alone to $14. 85 lion. When added with Interviews current revenue of $million, it will equate to $27. 85 million, well over the $20 million objective. This option will expand into all for regions, with a total of 64 retail chains. The SKU slotting fee is extremely high at $2. 56 million, but on average the trade promotion will be lower since the jazz size will only be promoted twice a year, rather than the normal four times a year. Advantages Fewer competition Lower on average trade promotion expense Cougher profit margin for jazz versus Expected 1st year sales of 5. 5 million units Disadvantages None users may not want to purchase large jazz quantity of product Every difficult to achieve full national distribution within one year This option seems to be taking a differentiation approach. If this option is chosen by Interview, they would be one of only a few companies to offer the jazz size of organic yogurt in the supermarket chain. That fact that there is not many competitors is a huge advantage. However this option is also very risky and has many unknown such as whether it is plausible to distribute nationally within one year. For this option to be acceptable the risk and unknowns must be dealt with. Option 3: Introduce 2 SKU of children multi pack into natural foods channel In this option, Interview will not expand into the supermarket channel. Instead Interview will introduce a new line of products for children in the nature foods channel. They will introduce 2 SKU off’s multicasts. The multipart market was identified earlier in this analyses because of its annual growth rate of 12. 5%. Even thought multicasts are only 9% of total organic yogurt sales, the tremendous growth rate give this market a huge amount of potential without much risk. This is a huge reason why this option is valuable. Another reasons s that cost will be done since SKU slotting fees will no longer be changed. There will be a required allocation of one complementary case of product for every new SKU in the first year. This would usually equate to being less than the supermarket channel slotting fee. This option will also require a broker fee of 4%. Total revenues with this option will be about 6 million with 1. 8 million units sold at a price $3. 35 per unit. take advantage of current relationships within nature foods channel Low risk factors Interview positioned nicely for option Low cost take advantage of growing natural foods channel Low expected revenue Requires R;D to develop product This option is by far the most conservative of the three. It presents the least amount of risk because the basis of this option is to stick with what is known. Interview knows the natural foods channel. They know the distributors, retailers, consumers and anyone in between. There are very few unknown variables. However because there is so few risk involved, reward is also few. The revenues from this options is the lowest of the three options. Combined with the current$13 million revenue, it equates to Just over $19 million. This is under the objective of $million. This must e taken in consideration when choosing the recommendation. Recommendation After careful review and thorough analyses of the problem, situation and available options, It is recommended that Interview Farms chooses the third option. The reason why this option was chosen was because it offered very few risk and had a vide variety of known variables. It also took advantage of the growing nature food channel and the multipart market segment. This option also did not require an entire marketing strategy change. It used the same distributors, retailers and consumers. However, because this option ends up being $1 million short of the objective, it is highly encouraged that Interview Farms invest more funds in marketing the launch of children’s multipart. Interview must ensure that they can increase the expected revenues by $1 million or more in order to meet or beat the objective of $20 million. Perhaps a more intensive concentrated promotion plan would yield $1 million or more in extra revenue. If this option is followed with the suggested revisions, it has the potential to increase Interviews success tremendously. How to cite Natureview, Papers

Business Reporting and Strategic Planning

Question: Describe about the Report for Business Reporting and Strategic Planning. Answer: Introduction In present scenario, every business depends on computers for every type of task from data entry to reporting and strategic planning. The software are the basic need of companies for communication, entertainment and reporting tools. The need of accounting software is very obvious as there is severe requirement of tracking assets and handling transactions on regular basis. MYOB is an accounting software that is being used by small traders and new start-ups in Australia. LiveAccounts is its first accounting software that is based in cloud based accounting solution. This software has minimized functions specially designed for small businesses. By using this software small businesses can easily manage finances on cloud anytime anywhere through internet. (R2bmanagement.com.au, 2016) The complete business data is saved on cloud. It makes the information available at all times in updated form. Due to cloud storage the data is stored on a centralized cloud server. This server is shared among all the employees of company. It has a very simple and clear interface, which allows all the basic functionalities in very easy manner. As the application is very light weighted, it can easily accessible through virtual machines. (BIT, 2016)This software provides the facility of raising invoices, payroll generation on monthly basis for employees, track expenses of organiz ation and the managing GST online. Automatic banking integrated feeds will ensure the income tax calculation, deductions and bonuses features. History MYOB accounting software is the short form of Mind Your Own Business. It is a well-known brand name of an Australian MNC. This company deals in the software related to accounting, retail, CRM, HRM, tax products and payroll software along with web hosting support for small and medium sized businesses. These products are mainly adopted in Australia and New Zealand. This company was started in 1980 founded by Christopher Lee and Teleware Inc. Teleware was later on adopted by Best software Inc. in 1993. It is a public sector company having headquarter at Glen Waverley, Victoria in Australia. Literature Review Development The MYOB software is available in two versions the trial version and licensed version. (Myob.com.au, 2016) The trail version is available for limited time period (30 days) and it can be converted anytime in the licensed version. Trail version is used for evaluation purpose only. In case of trail version user can create and access company files for 30 days only. After it user must purchase the full version of this software. Adoption As per the MYOB business letter reveals that near about 35% Australian companies having their own websites and only 18% of them are actively using social networking sites for the promotion of their business. (Theicehouse.co.nz, 2016) The most of the users who are actively using the social media in present conditions in Australia are 27%. This figure can be classify as 24% of users who belong to age group 18-39, 22% business owners who belong to Retail and Hospitality, 20% businesses spend on advertise on websites and only 20% of businesses use SEO/SEM in their market trends. Current market size Although the earlier data available explains about the low adoption of technologies in business but the latest figures shown by MYOB CEO Tim Reed explains that online marketing is now growing in Australia. (Growthpath.com.au, 2016) MYOB has gained a huge rise with the completion of Banklink purchase in Australia recently. MYOB has disclosed that it has successfully completed the purchasing of accounting solution provider of New Zealand named Banklink Other Leaders In the accounting software market of Australia, there are three main big companies on limelight, MYOB, Intuit and Xero. (Heber, 2015) The main competition among these companies is for dominance. This software provides the convenience of tracking accounts in a simple way. The need of physical books, invoices is now not necessary and all the decisions regarding cash flow can be manage through the software. The main objective of all these companies is to capture the market share, and they are actively involved to do anything for this. There is a huge contribution of these companies in the market share of accounting software. MYOB has built successfully its own offering and managing its market share between $AU831.7 and $AU833.8 million. If we discuss about the Xero, it is a new venture which spends near about $250 million on the software development. The company has more than 400000 clients across the globe, which uses transactions and invoice services of the software in the ratio of 240:95 The Intuit is also planning for the heavy investment in Australia. The accounting software has a wide scope in the Australian market. Intuit has developed the functioning of PDF data extraction, which supports the data extraction from bills and automated entry in software. MYOB is now in condition of valuing the company at a very impressive enterprise vale that exists in between $A2.34 and $A2.69 billion. As per the Evans and Partner the analysis figures if all these three companies can be represented as: Discussion Competitive advantages As we have seen that there is a huge competition between MYOB, Xero and Intuit in the market of accounting software. In this section we are going to elaborate the comparison between the Xero and MYOB and the outcome is that both products have their own advantages and disadvantages. Not any of the products is completely fit the need of customer. For example if there is requirement to handle exchanging of transactions and stock control then MYOB is much preferred as compare to Xero. If we have to deal with small sized business then Xero is preferred and it offers the services in very easy and simple manner. (Itseducation.asia, 2016) Because of the competition every company tries to provide the services in an efficient and much better way. Following are the advantages on various parameters: MYOB provides the online services with the facility of cashbook having cost of $16 per month and the accounting facility on the cost of $29 per month. MYOB facilitates the Account right live that can be used on desktops and is not fully online. Although it has slow speed and higher cost but it will be resolve in the coming future as per the commitment of MYOB. MYOB provides the Account right premier that is available for desktop only and it has the capability to handle the management of inventory and foreign exchange. This is used mainly in large business organizations. MYOB provides the facility of data storage on cloud also. Thats why the data security must be taken seriously. The software has the option of security implementation that is very secure for online banking system. MYOB live is the cloud product that can be used in online as well as in offline mode. There is provision to toggle between the two modes. Only we have to deal with the versions that will be created in this case by syncing data on regular basis. Challenges The major concern in the implementation of MYOB is providing data security. (Technologies, 2016) This is the major concern as the software can be accessed in online way and it increases the chances of vulnerability issues. Although MYOB has very high security architecture, some of the organizations are not able to follow security aspects. Second challenge regarding MYOB is that it is not an easy to use software, the employees of organization must be trained for this. Third challenge is that some of the organizations are not able to take advantage of cloud automation through MYOB. It is very difficult to arrange appropriate training sessions or webinars for the MYOB essentials. Recommendation Although MYOB is very efficient software but for the successful implementation we must pay attention towards the following key factors: (Myob.com.au, 2016) Security aspects Protecting the sensitive information from unauthorized access is very important. In MYOB the company files can be secure by taking appropriative security measures. (Myob.com.au, 2016) System credentials It must be ensure that the company files must be secure. This can be possible by providing appropriate credentials to each user account. Passwords must be strong as per the pattern specified, such as it must contain minimum 8 characters long having combination of alphabets, numeric and special characters. Protecting files It must be ensure that company files must be secured by applying password. In MYOB files can be protected through AccountRight. By using this feature a password can be set for every user even for specific task, they can perform in company files. Using Firewall In every business organization, the systems must be protected by using a firewall. It restricts internet users for accessing system. To install the firewall on system, windows XP or above operating system can be used. Protection form Malware Computer viruses and malwares can proved themselves dangerous from the security concerns. Before downloading and storing any file on the system, it must be scanned for any virus or malware attack. Conclusion The conclusion of this literature review can be elaborated as the accounting software is the basic need of business organizations in Australia. (Bookkeepers Sunshine Coast, 2013) MYOB is software which can be used for various activities to overcome the errors and difficulties those were present in traditional manual system. Computerized system is integrated in well manner and once the data is inputted in the system, it will be recorded in different records at the same time. Using accounting software will lead a high speed processing in automated form which will generate accurate and fast invoices, purchase order and payroll documents. These are some of the positive points of using MYOB as accounting software. If any user wants to use this software he can download the trail version and after having look of various services they can go for full version. References R2bmanagement.com.au. (2016). An Introduction to MYOB LiveAccounts | Articles. [online] Available at: https://www.r2bmanagement.com.au/articles/405/an-introduction-to-myob-liveaccounts [Accessed 15 Aug. 2016]. Heber, A. (2015). The cloud accounting supremacy war in Australia. [online] Business Insider Australia. Available at: https://www.businessinsider.com.au/charts-the-battle-for-supremacy-in-australias-cloud-accounting-market-2015-4 [Accessed 16 Aug. 2016]. Myob.com.au. (2016). MYOB Security Recommendations. [online] Available at: https://myob.com.au/myob/australia/myob-security-recommendations-1257829253909 [Accessed 16 Aug. 2016]. Technologies, R. (2016). MYOB: Benefits and Challenges for your Organisation. [online] Blog.rgtechnologies.com.au. Available at: https://blog.rgtechnologies.com.au/myob [Accessed 16 Aug. 2016]. Itseducation.asia. (2016). The Advantages of Using Computerised Accounting Software, MYOB, Mind Your Own Business. [online] Available at: https://www.itseducation.asia/computerized-accounting.htm [Accessed 16 Aug. 2016]. Myob.com.au. (2016). Development-X | add-on developer for MYOB accounting software. [online] Available at: https://myob.com.au/addons/developer/40/developement-x/ [Accessed 16 Aug. 2016]. Growthpath.com.au. (2016). Review of Cloud Accounting (Xero, Saasu, MYOB Essentials, QuickBooks) | Business IT. [online] Available at: https://www.growthpath.com.au/Business-IT/review-of-myob-liveaccounts-and-xero-accounting-in-the-cloud.html [Accessed 17 Aug. 2016]. Theicehouse.co.nz. (2016). Key sectors leading online business adoption MYOB Findings. [online] Available at: https://www.theicehouse.co.nz/key-sectors-leading-online-business-adoption-myob-findings/ [Accessed 17 Aug. 2016]. BIT. (2016). 7 accounting packages for Australian small businesses compared: including MYOB, QuickBooks Online, Reckon, Xero. [online] Available at: https://www.bit.com.au/Review/344651,7-accounting-packages-for-australian-small-businesses-compared-including-myob-quickbooks-online-reckon-xero.aspx [Accessed 17 Aug. 2016]. Myob.com.au. (2016). MYOB Add-On Centre | find great 3rd party tools to augment MYOB Business Management Software. [online] Available at: https://myob.com.au/addons/category/26/network-security/ [Accessed 17 Aug. 2016].